We always knew Ilam was going to be an uphill battle. But we didn’t think we’ve have to spend so much time battling the Press, as well as the sitting MP. At the weekend, the Press provided comprehensive coverage of the electorates in Christchurch. Of all the electorates covered, Ilam was given the shortest article, with the headline “Brownlee a certainty“:

Gerry Brownlee, one of the South Island’s most powerful politicians, has held the Ilam seat for nearly 20 years and appears to be in a one horse race yet again in one of the safest seats in New Zealand.

The thing is, Ilam isn’t one of the safest seats in New Zealand. It’s not even in the top ten safest seats in the country. Selwyn, for example, is the second safest seat in the country – but was given twice the coverage. Also, this line is quite untrue:

However, both men are targeting their campaign at the party vote, indicating Brownlee is a certainty to retain his seat.

We’re running a strong two tick Labour campaign. Yup, we’re after the party vote – but to imply that we’re not campaigning for the candidate vote is entirely untrue. As I’ve found throughout the campaign, Ilam is a greatly unequal electorate, with some very rich people living just a few streets away from some of the poorest areas in the city. What would the sitting MP – apparently such a dead cert – do to improve the lives of those people who are doing it so hard? What would he do to improve the outcome for people who are still struggling with EQC, for which he is the responsible Minister? Would would the Minister of Transport do to improve the congestion on the roads in the north-west? The public are none the wiser on the answer to any of these questions, as Brownlee won’t front to any public meetings, and the Press haven’t bothered to ask him. The cursory coverage which the Press has given this electorate does it, and the 50,000 people who live in it, a great disservice.

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