About a month ago, the incredibly useful FYI.org.nz website was relaunched with help from the NZ Herald. I had a few ideas for OIA requests in my head, and once the site was up again, I fired them off. One of these requests was about the app produced by Future Christchurch, call “Chch Story“:
Chch Story, a brand new mobile app packed full of inspirational stories from real people who’re making their mark on the city, as well as anchor project updates and interesting facts and figures about the rebuild and recovery. Stories are geo-tagged, so when the app is opened, viewers will automatically see a map with the stories that are closest to them.
“Initiatives like Chch Story are bringing to life the stories behind the bricks and mortar and giving people the opportunity to see what’s happening in the medium they like best,” says Mr Ombler.
This app cost the best part of $80,000 to develop (GST exclusive). I also asked for the number of times the app has been downloaded, which was 1447 times. That works out as $54 per app. Try and find another app in the app store which costs $54. CERA is throwing money and people to get their version of the rebuild story out to the public, with their rugby-team sized communication department, and this well-meaning but expensive foray into the digital world. The paltry number of downloads shows just how interested the public is in the official take. It’s hard to reconcile the brightly coloured, optimistic version portrayed through the official channels with the empty sites and road cones of the central city. Throwing good money at an app is clearly not the way to generate any meaningful engagement.
UPDATE: to quote Barnaby:
$80,000 on an app 1500 people have downloaded. Thats twice as much as we spent making and printing 2000 copies of the 500 page our book on the rebuild.